May 2026
KPI Report
Monthly Overview
Afton Scientific · aftonscientific.com
GSC Clicks
974
▲ 43.2% YoY (680 May 2025)
Total Sessions
5,215
— GA4 since Nov 2025 (no YoY)
Total Conversions
61
— form_submit · 1.2% site CVR
May 2026 Performance Summary
- GSC clicks +43.2% YoY — 974 organic clicks in May 2026 vs 680 in May 2025, on 77,138 impressions (+3.1%).
- Semrush organic traffic up sharply — estimated organic visits roughly doubled YoY (1,201 vs 872), with tracked keywords climbing from 310 to 579.
- AI referrals now measurable — 21 sessions from ChatGPT, Claude & Copilot drove 2 form submissions (9.5% CVR), outperforming organic search CVR.
- GA4 has no year-over-year baseline yet — property began collecting data in Nov 2025, so session metrics are current-period only.
- Branded queries dominate — "afton scientific" variants account for the bulk of clicks; non-branded terms (depyrogenation, parenteral drugs) bring impressions but few clicks — a content/ranking opportunity.
May 2026
KPI Report
Discovery: Technical Performance
Afton Scientific · aftonscientific.com
PageSpeed / Lighthouse | Last Tested: June 30, 2026
Key findings from Lighthouse analysis:
- SEO 92 and Best Practices 96 on both mobile and desktop — strong technical foundation.
- Performance is the weak point — 57 mobile / 51 desktop. Largest gains will come from image optimization, render-blocking resources, and reducing main-thread work.
- Accessibility 80 — above average but short of the 90 target; address color contrast and ARIA labels to reach AA compliance.
May 2026
KPI Report
Discovery: Domain Visibility
Afton Scientific · aftonscientific.com
Total Clicks (May 2026)
974
▲ 43.2% YoY (680 May 2025)
Total Impressions (May 2026)
77,138
▲ 3.1% YoY (74,798)
Total Queries (May 2026)
1,000
— API max returned
GSC Clicks & Impressions — Last 12 Months, Monthly Totals
Clicks
Impressions
| Query | Clicks | Impressions | CTR | Position |
|---|
| afton scientific | 424 | 950 | 44.6% | 1.2 |
| afton scientific jobs | 33 | 70 | 47.1% | 1.2 |
| afton scientific llc | 33 | 109 | 30.3% | 1.0 |
| afton scientific careers | 29 | 58 | 50.0% | 1.3 |
| afton scientific, llc | 15 | 25 | 60.0% | 1.0 |
| afton pharmaceuticals | 11 | 31 | 35.5% | 1.1 |
| afton charlottesville va | 8 | 20 | 40.0% | 1.6 |
| afton pharma | 7 | 53 | 13.2% | 5.4 |
| afton | 5 | 464 | 1.1% | 8.3 |
| depyrogenation | 4 | 848 | 0.5% | 6.4 |
Organic Traffic Trend — Last 12 Months, YoY Comparison (Semrush)
Current Year
Prior Year
SERP Position Distribution — Last 24 Months (Semrush)
Top 3
4–10
11–20
21–100
May 2026
KPI Report
Engagement: Traffic Acquisition
Afton Scientific · aftonscientific.com
Total Sessions
5,215
— GA4 since Nov 2025 (no YoY)
Organic Sessions
1,349
— No YoY baseline
Direct Sessions
1,632
— GA4 default channel
AI Referral Sessions
21
— ChatGPT, Claude, Copilot
AI Assistant Sessions
0
— No GA4 AI channel
Organic Search
Sessions
1,349
— No YoY baseline
Conversions
33
— 2.4% CVR
Organic Sessions — Last 12 Months
Current Year
Prior Year
| Session Source | Sessions | Bounce Rate | Conversions |
|---|
| google | 1,158 | 39% | 28 |
| bing | 166 | 33% | 5 |
| yahoo | 15 | 33% | 0 |
| duckduckgo | 7 | 29% | 0 |
| ecosia.org | 2 | 50% | 0 |
AI Referral
AI Referral Sessions — Last 12 Months
AI Referral
| Session Source | Sessions | Bounce Rate | Conversions |
|---|
| chatgpt.com | 17 | 41% | 2 |
| claude.ai | 2 | 50% | 0 |
| copilot.com | 2 | 0% | 0 |
May 2026
KPI Report
Engagement: On-Site & Conversions
Afton Scientific · aftonscientific.com
CVR
2.4%
— 33 / 1,349 sessions
Leads
33
— form_submit events
Entry Landing Pages — Organic
CVR
9.5%
— 2 / 21 sessions
Leads
2
— form_submit events
Entry Landing Pages — AI Referral
Popular Pages — AI Referral
Event Funnel — AI Referral
