August 2026
KPI Report
Monthly Overview
Afton Scientific · aftonscientific.com
GSC Clicks
948
▲ 30.4% YoY (727 Aug 2025)
Total Sessions
8,023
— GA4 since Nov 2025 (no YoY)
Total Conversions
112
— form_submit · 1.4% site CVR · 54 via /contact/
August 2026 Performance Summary
- GSC clicks +30.4% YoY — 948 organic clicks in August 2026 vs 727 in August 2025, on 84,541 impressions (+8.0%).
- Semrush organic footprint up strongly YoY — estimated organic traffic 1,340 (+48% vs 905) on 625 ranking keywords (+56% vs 401).
- Contact-page leads strongest since March — 54 form submissions on /contact/ (32 in July), 25 of them from organic search. Organic search drove 68 of 112 total form_submit events (5.3% organic CVR).
- Total sessions inflated by LinkedIn ads — Paid Social delivered 4,181 sessions (4,170 LinkedIn), 52% of all traffic, with an 82% bounce rate and 0 form submissions. Excluding it, the site saw 3,842 sessions.
- form_submit includes site-search submissions — 44 of the 112 events fired on the homepage, in line with 55 site-search result views there (16 on Aug 20 alone). The /contact/ count is the cleaner lead signal.
- AI referrals hit a record 40 sessions — ChatGPT 28, Claude 9, Gemini 2, Perplexity 1, now grouped by GA4 into its own "AI Assistant" channel. No form submissions from AI traffic this month.
- Big non-branded opportunity: "parenteral" — 18,611 impressions at avg. position 6.8 but only 3 clicks. A top-3 ranking on this one term could rival current branded click volume.
August 2026
KPI Report
Discovery: Technical Performance
Afton Scientific · aftonscientific.com
PageSpeed / Lighthouse | Last Tested: September 28, 2026 (mobile performance = median of 3 runs)
Key findings from Lighthouse analysis:
- Performance has regressed — mobile 26 (was 57 in the June test) and desktop 44 (was 51). Mobile results varied 25–47 across three runs, all well below the prior score. Worth checking for newly added scripts, embeds, or uncompressed hero media.
- Best Practices dropped to 77 (from 96) on both devices — typically third-party cookies, console errors, or deprecated APIs introduced by a new tag or plugin.
- Accessibility improved — 93 mobile / 100 desktop, up from 80. SEO holds at 92.
August 2026
KPI Report
Discovery: Domain Visibility
Afton Scientific · aftonscientific.com
Total Clicks (August 2026)
948
▲ 30.4% YoY (727 Aug 2025)
Total Impressions (August 2026)
84,541
▲ 8.0% YoY (78,302)
Total Queries (August 2026)
1,000
— API max returned
GSC Clicks & Impressions — Last 12 Months, Monthly Totals
Clicks
Impressions
| Query | Clicks | Impressions | CTR | Position |
|---|
| afton scientific | 391 | 763 | 51.2% | 1.1 |
| afton scientific jobs | 41 | 87 | 47.1% | 1.0 |
| aftin fill | 27 | 184 | 14.7% | 1.5 |
| afton scientific llc | 26 | 67 | 38.8% | 1.1 |
| afton scientific, llc | 22 | 50 | 44.0% | 1.1 |
| afton scientific careers | 16 | 37 | 43.2% | 2.8 |
| afton scientific charlottesville va | 11 | 26 | 42.3% | 1.0 |
| afton pharmaceuticals | 9 | 24 | 37.5% | 5.1 |
| pharmaceutical companies in virginia | 6 | 62 | 9.7% | 1.5 |
| parenteral | 3 | 18,611 | 0.0% | 6.8 |
Organic Traffic Trend — Last 12 Months, YoY Comparison (Semrush)
Current Year
Prior Year
SERP Position Distribution — Last 24 Months (Semrush)
Top 3
4–10
11–20
21–100
August 2026
KPI Report
Engagement: Traffic Acquisition
Afton Scientific · aftonscientific.com
Total Sessions
8,023
— GA4 since Nov 2025 (no YoY)
Organic Sessions
1,278
— No YoY baseline
Direct Sessions
2,239
— GA4 default channel
AI Referral Sessions
40
▲ 12-mo high (28 in July)
Paid Social Sessions
4,181
— LinkedIn · 82% bounce · 0 conv.
Organic Search
Sessions
1,278
— No YoY baseline
Conversions
68
— 5.3% CVR · 25 via /contact/
Organic Sessions — Last 12 Months
Current Year
Prior Year
| Session Source | Sessions | Bounce Rate | Conversions |
|---|
| google | 1,082 | 36% | 66 |
| bing | 167 | 37% | 2 |
| yahoo | 18 | 44% | 0 |
| duckduckgo | 8 | 25% | 0 |
| cn.bing.com | 2 | 50% | 0 |
AI Referral
AI Referral Sessions — Last 12 Months
AI Referral
| Session Source | Sessions | Bounce Rate | Conversions |
|---|
| chatgpt.com | 28 | 46% | 0 |
| claude.ai | 9 | 56% | 0 |
| gemini.google.com | 2 | 100% | 0 |
| perplexity.ai | 1 | 0% | 0 |
August 2026
KPI Report
Engagement: On-Site & Conversions
Afton Scientific · aftonscientific.com
CVR
5.3%
— 68 / 1,278 sessions
Leads
68
— form_submit events
Entry Landing Pages — Organic
CVR
0.0%
— 0 / 40 sessions
Leads
0
— form_submit events
Entry Landing Pages — AI Referral
Popular Pages — AI Referral
Event Funnel — AI Referral
