June 2026
KPI Report
Monthly Overview
Afton Scientific · aftonscientific.com
GSC Clicks
946
▲ 22.2% YoY (774 Jun 2025)
Total Sessions
7,237
— GA4 since Nov 2025 (no YoY)
Total Conversions
70
— form_submit · 1.0% site CVR
June 2026 Performance Summary
- GSC clicks +22.2% YoY — 946 organic clicks in June 2026 vs 774 in June 2025, on 83,259 impressions (+11.9%).
- Traffic climbed to 7,237 sessions — driven by a surge in Organic Social (2,839), alongside Direct (1,913) and Organic Search (1,290).
- AI is now its own GA4 channel — 27 AI-assistant sessions (ChatGPT, Claude & Gemini); no AI conversions this month.
- Mobile performance dropped to 39 — a failing Lighthouse score (was 57); this is the month's top technical priority.
- GA4 still has no year-over-year baseline — property began collecting data in Nov 2025, so session metrics are current-period only.
June 2026
KPI Report
Discovery: Technical Performance
Afton Scientific · aftonscientific.com
PageSpeed / Lighthouse | Last Tested: July 22, 2026
Key findings from Lighthouse analysis:
- Mobile Performance fell to 39 (from 57) — now a failing score. Prioritize image optimization, render-blocking resources, and main-thread work. Desktop recovered to 67.
- Best Practices dropped to 77 on both platforms (from 96) — investigate new console errors, third-party scripts, or deprecated APIs added since last month.
- SEO holds at 92; Accessibility 80 — SEO stays strong, accessibility still short of the 90 AA target (contrast + ARIA labels).
June 2026
KPI Report
Discovery: Domain Visibility
Afton Scientific · aftonscientific.com
Total Clicks (June 2026)
946
▲ 22.2% YoY (774 Jun 2025)
Total Impressions (June 2026)
83,259
▲ 11.9% YoY (74,395)
Total Queries (June 2026)
1,000
— API max returned
GSC Clicks & Impressions — Last 12 Months, Monthly Totals
Clicks
Impressions
| Query | Clicks | Impressions | CTR | Position |
|---|
| afton scientific | 440 | 882 | 49.9% | 1.4 |
| afton scientific jobs | 43 | 70 | 61.4% | 1.1 |
| afton scientific careers | 22 | 44 | 50.0% | 1.0 |
| afton scientific, llc | 16 | 37 | 43.2% | 1.1 |
| aftin fill | 15 | 99 | 15.2% | 2.0 |
| afton scientific llc | 15 | 57 | 26.3% | 1.0 |
| afton pharmaceuticals | 10 | 18 | 55.6% | 1.0 |
| afton scientific charlottesville va | 5 | 16 | 31.2% | 1.1 |
| afton charlottesville va | 4 | 16 | 25.0% | 1.2 |
| afton careers | 3 | 43 | 7.0% | 5.5 |
Organic Traffic Trend — 12 Months, YoY (Semrush, US — June 2026)
Current Year
Prior Year
SERP Position Distribution — Last 24 Months (Semrush)
Top 3
4–10
11–20
21–100
| Domain | Authority | Organic Keywords | Organic Traffic | Backlinks | Ref. Domains |
|---|
| aftonscientific.com | 23 | 528 | 1,079 | 997 | 304 |
| argonautms.com | 25 | 460 | 1,069 | 2,358 | 509 |
| grandriverasepticmfg.com | 28 | 460 | 3,045 | 2,162 | 434 |
| pyramidpharmaservices.com | 21 | 59 | 696 | 2,105 | 407 |
June 2026
KPI Report
Engagement: Traffic Acquisition
Afton Scientific · aftonscientific.com
Total Sessions
7,237
— GA4 since Nov 2025 (no YoY)
Organic Sessions
1,290
— No YoY baseline
Direct Sessions
1,913
— GA4 default channel
AI Referral Sessions
27
— ChatGPT, Claude, Gemini
AI Assistant Sessions
27
— GA4 AI Assistant channel
Organic Search
Sessions
1,290
— No YoY baseline
Conversions
32
— 2.5% CVR
Organic Sessions — Last 12 Months
Current Year
Prior Year
| Session Source | Sessions | Bounce Rate | Conversions |
|---|
| google | 1,078 | 36% | 24 |
| bing | 172 | 31% | 7 |
| yahoo | 17 | 47% | 0 |
| duckduckgo | 8 | 12% | 1 |
| ecosia.org | 3 | 100% | 0 |
AI Referral
AI Referral Sessions — Last 12 Months
AI Referral
| Session Source | Sessions | Bounce Rate | Conversions |
|---|
| chatgpt.com | 20 | 40% | 0 |
| claude.ai | 5 | 0% | 0 |
| gemini.google.com | 2 | 50% | 0 |
June 2026
KPI Report
Engagement: On-Site & Conversions
Afton Scientific · aftonscientific.com
CVR
2.5%
— 32 / 1,290 sessions
Leads
32
— form_submit events
Entry Landing Pages — Organic
Leads
0
— form_submit events
Entry Landing Pages — AI Referral
Popular Pages — AI Referral
Event Funnel — AI Referral
